We used to work the queue.
Support is where a company’s promises meet reality. For twenty years the industry optimised one number — cost per contact — and the cheapest contact is the one that never happens. So we built walls: phone trees, deflection bots, “did this answer your question?” We think the customer who finally reaches you deserves a colleague who has read everything, can act on anything, and knows when to find a human. That is what Oriel is. Nothing less counts.
Four years, one metric.
Founded in Toronto by three former support leads and two research engineers. First prototype resolves refunds for a single furniture brand.
Policy engine ships. First regulated customer (fintech). Seed round led by Fairbanks Ventures.
Voice launches at sub-second latency. 140 actions. SOC 2 Type II. Series A.
18M conversations resolved. 120 customers. EU and UK regions. Series B, $84M.
What we refuse to optimise.
Values are only real when they cost something. These have cost us deals.
Resolution, audited
We report the number after humans re-check it, not before. If it goes down, it goes down on the invoice too.
Show the reasoning
Every action has a visible plan and a cited policy. If we can’t explain it to a support lead, the agent doesn’t do it.
Hand off early
An agent that knows its limits is worth more than one that bluffs. Handoffs are free, by design, forever.
Fifty-two people, half of them ex-support.
Mara Adeyemi
CEO · ex-Head of Support, Lumeo
Jonas Keller
CTO · ex-research, dialogue systems
Priya Raman
Head of Product · ex-Tier 3, Kestrel
Daniel Okafor
Head of Policy & Trust · ex-regulator
Open roles.
Toronto, London, remote in those time zones. Every new hire spends their first week in the queue, including engineers.
Come work the queue with us.
Or bring us yours. Either way, we start with the tickets.