Company

We used to work the queue.

Manifesto

Support is where a company’s promises meet reality. For twenty years the industry optimised one number — cost per contact — and the cheapest contact is the one that never happens. So we built walls: phone trees, deflection bots, “did this answer your question?” We think the customer who finally reaches you deserves a colleague who has read everything, can act on anything, and knows when to find a human. That is what Oriel is. Nothing less counts.

Timeline

Four years, one metric.

2022

Founded in Toronto by three former support leads and two research engineers. First prototype resolves refunds for a single furniture brand.

2023

Policy engine ships. First regulated customer (fintech). Seed round led by Fairbanks Ventures.

2024

Voice launches at sub-second latency. 140 actions. SOC 2 Type II. Series A.

2026

18M conversations resolved. 120 customers. EU and UK regions. Series B, $84M.

Values

What we refuse to optimise.

Values are only real when they cost something. These have cost us deals.

01

Resolution, audited

We report the number after humans re-check it, not before. If it goes down, it goes down on the invoice too.

02

Show the reasoning

Every action has a visible plan and a cited policy. If we can’t explain it to a support lead, the agent doesn’t do it.

03

Hand off early

An agent that knows its limits is worth more than one that bluffs. Handoffs are free, by design, forever.

Team

Fifty-two people, half of them ex-support.

MA

Mara Adeyemi

CEO · ex-Head of Support, Lumeo

JK

Jonas Keller

CTO · ex-research, dialogue systems

PR

Priya Raman

Head of Product · ex-Tier 3, Kestrel

DO

Daniel Okafor

Head of Policy & Trust · ex-regulator

Come work the queue with us.

Or bring us yours. Either way, we start with the tickets.