From a 48-hour email backlog to same-hour replies.
Northwind sells sofas that arrive in boxes the size of a fridge. Their support is mostly logistics: where is it, it’s late, the box is damaged, can I change the delivery date. Fourteen thousand emails a month, three people, a 48-hour backlog that never cleared.
Oriel took the first reply on 100% of email within a week. It reads the carrier scan, the order, and the last ticket; it reschedules deliveries directly in the carrier portal; it issues late-delivery credits under policy §4.2 without asking. Humans now handle the 29% that need judgment — and they handle it with a summary already written.
“I expected a chatbot. What we got was the colleague who actually reads the whole thread before replying.”